Good design is not the difference between beautiful and boring. Good design is the difference between customers choosing you, and customers choosing your competition.
Gain from my experience: My name is Bill Cooke. I have been practicing the arts of advertising, graphic design and illustration for over three decades. I am also a professional photographer.
I develop strategy based creative that articulates your positioning and raises your brand messages above the noise of the marketplace. Imagery that reflects the sometimes subtle spirit and character of the company or product. Copy that is direct and understandable, and typography large enough to be easily read by older eyes.
The results leverage your signature style across all your marketing communications, to propel you from "me too" to "must have".
These projects are as diverse as the clients themselves. In the end, it is translating corporate strategy with a creative execution that separates the better work.
